PropagandaPopular Ebook, Propaganda Author Edward L Bernays This Is Very Good And Becomes The Main Topic To Read, The Readers Are Very Takjup And Always Take Inspiration From The Contents Of The Book Propaganda, Essay By Edward L Bernays Is Now On Our Website And You Can Download It By Register What Are You Waiting For Please Read And Make A Refission For You Bernays argues that the manipulation of public opinion is necessary for a stable and well functioning society I found just about every paragraph of this book to be disturbing especially considering how much power and influence he had during his lifetime remembered as the father of public relations Five stars because this is the kind of stuff you aren t taught in history class THE systematic study of mass psychology revealed to students the potentialities of invisible government of society by manipulation of the motives which actuate man in the group If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing it pg47 If you can influence the leaders, either with or without their conscious cooperation, you automaticallyinfluence the group
This is a brief little instruction manual on the usage of propaganda, primarily as a public relations tool for businesses and corporations Here propaganda has two goals molding the minds of the public so as to teach or improve them as they cannot govern themselves, or improving their relationships with the business sector.The political usage of propaganda is only briefly discussed, but here the ideas are so commonly used as to be obvious Every pollster and kingmaker worth his Super PAC money should know these The political candidate is to be treated a product to be marketed and sold, and should speak and act so that they connect with the widest number of interest groups, should make their presence known though every media possible, and motivate the voters enough to increase turnout.The funny part is that the word propaganda had only a mildly negative connotation at the time of this writing, being largely associated with the propagation of church dogmas from the pope This book is a public relations version of itself, substituting such positive words as education for indoctrination I cite the last two paragraphs for Bernays assessment of his own field s future If the public becomes intelligent in its commercial demands, commercial firms will meet the new
Laying of the foundation stone for manipulation techniques for politics, business, and interest groupsPlease note that I have put the original German text to the end of this review Just if you might be interested.This work, first published in 1928 by the guru of public relations work, seems deeply strange in that it offers the foundations for directing and influencing people to an interested public from business and politics.Initially, the chapters were written in industry journals and potential clients, and peppered with examples from the author s remarkable career However, concerning optimization, the articles have become both a manifesto of the positivity of public relations and a promotional leaflet for Bernays himself.If the techniques of creeping manipulation to form opinions were used only to increase sales success, they could be defined as subtle but harmless to the household budget.The problem lies in the applicability to politics, as evidenced by the emergence of concepts impressive and gruesome Like few other works, the book empowers warmongering and aspiring dictators to better and ef
I give this book no stars because it is a chilling read into the virtual manifesto of who some have labeled as the father of modern public relations In this book, Bernays hails the engineering of consesnt, as new and glorious process that has been enabled with the advent of new and technological innovation With such tools, as Bernays argues, it will be easier and necessary to augment the minds of the masses in order to seperate the realm of politics and social life The engineering of consent, which is seemingly a spin from Lippman s term the manufacture of consent, is in Bernays eyes, a process that must be utilized by a specialized class of men in order to influence, control, and direct the minds of the common man I speak in general terms because Bernays speaks in generalized terminology This book is in agreement with Walter Lippman s Public Opinion, in that control of these processes is crucially reserved to specificed private enterprise in order to keep decision making out of th
The fact that I am struggling to come up with a rating for this book, because I feel extremely ambivalent about its contents, doesn t mean it is not a book that shouldn t be read It s an extremely important history book for anyone interested in how society really works 4 .The Century Of The Self BBChttp s7EwXmxpExw There s nothing quite like this An absolutely unapologetic argument in favor of propaganda as the key tool available to the elite who form the invisible government directing the course of modern society Published in 1928, the book is an attempt to rehabilitate propaganda as a nece3ssary and ultimately benevolent part of a democratic society While that attempt failed in the narrow sense it was running an uphill battle in the wake of WW I with Hitler and Stalin just down the road Bernays is damn near prophetic in his vision of Public Relations as the central organizing principle of every sphere of modern life business, politics, education, art.What s stunning is how absolutely open Bernays is about his vision Today, those who hold to it and run with it cloak it in all kinds of evasions an ap
THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of They govern us by their qualities of natural leadership, their ability to supply needed ideas and by their key position in the social structure No serious sociologist any longer believes that the voice of the people expresses any divine or specially wise and lofty idea The voice of the people expresses the mind of the people, and that mind is made up for it by the group leaders in whom it believes and by those persons who understand the manipulation of public opinion It is composed of inherited prejudices and
This book was originally published in 1928, with a new edition in 2005 with an added introduction by Mark Crispin Miller, professor of media studies at NYU, known for his writing on American media and his activism on behalf of democratic media reform It s quite possibly the best part of this book, which gives the basic tenants of the positive and negative aspects of propaganda since its first use in World War I These basic tenants boil down to the disturbing but not unknown means by which public relations experts shape and manipulate public opinion in the interests of government and corporations Author Edward Bernays pioneered the scientific technique my quotes of what he called the engineering of consent, and what the back cover blurb terms his prescient vision for regimenting the collective mind It s a slim book, 168 pages in paperback The major points are made, and remade, in the first 95 pages The remaining 73 pages can be r
Bernays is popularly known sometimes in competition with Ivy Lee as the father of public relations, and PROPAGANDA is a large part of why It s a wholly enthusiastic and spirited call for business leaders and politicians of the 1920s to shape the mind singular, not plural of the masses I suspect that it s the sheer shameslessness of Bernays s attitude toward his subject that is the reason contemporary critics like Mark Crispin Miller, Neil Postman, and Stewart Ewen keep discussing him Not to mention that he was Sigmund Freud s nephew and only died in 95 at 104 The first sentence says it all The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in a democratic society Just how we reconcile manipulation with democracy isn t something Bernays is particularly worried about for him, business leaders are exemplums of Social Darwinism who have risen to the top because they re best suited to save society from the messiness of mob mentality Bernays was personally something of a comic figure a Groucho esque character which is why much of the vituperation leveled at his Rovian heirs escapes him Still, PROPAGANDA is a pretty chilling reminder that some people genuinely do believe that consent MUST be engineered for America a